Meet the Heart Behind The Rustic Muse Bridal Boutique
Jessica Muse, owner of The Rustic Muse Bridal Boutique, is a proud Paso Robles native with deep roots in her community. A devoted wife of 23 years and mother of two, Jessica brings a unique blend of warmth, experience, and genuine care to every bride who walks through her boutique doors.

Before launching the boutique, Jessica spent years as a preschool teacher and event planner, roles that revealed her true calling: helping others find joy, connection, and confidence. Her background in teaching and planning gave her a deep appreciation for detail, compassion, and making people feel seen, qualities that now define the bridal experience at The Rustic Muse.
For Jessica, this is more than just a bridal boutique. It’s a place where memories are made, connections are honored, and each bride feels like family. Her mission is to provide a down-home, small-town bridal experience where every bride, regardless of size or budget, feels beautiful and supported in finding the perfect gown.
Behind the scenes and often in the shop, you’ll find her biggest supporters: her husband Michael Muse and their two children. What started as Jessica’s passion has truly become a family fun endeavor.
Ready to experience the warmth of The Rustic Muse?
Request a free appointment today! Personalized 1-hour sessions. No fees, just family-style service.